TERMS OF USE
Please read these terms and conditions carefully. If you use DIGITALICONAGENCY.com, you are bound by these terms and conditions. If you do not accept these terms, do not read or use this website.
Overview
The following terminology applies to these Terms of Use: “Client”, “User”, “You”, and “Your” refers to you, the person accessing this website and accepting the Company’s terms. “The Company”, “We”, and “Us” refers to our Company. “Party”, “Parties”, refers to the Client and Us.
DIA: Processing personal data of (potential) influencers and clients
DIA agency. (DIA or we/us/our) maintains a large network of leading and authentic influencers and clients that we may connect to our customers who have brand portfolios in the beauty, sport, music fashion, lifestyle and food industry.
1. To whom does this Privacy Policy apply?
This Privacy Policy applies to clients, former clients, and potential clients within our network. You are considered part of our network if you have collaborated with us on marketing campaigns, if we have worked with you in the past, or if you are a client whom we may work in the future. If you are a potential client, we may collect publicly available data from your social media or websites or receive information directly from you or your agent.
2. Who is responsible for processing your personal data?
Digital Icon Agency ("DIA," "we," "us," or "our") is the data controller for processing your personal data. DIA is a British company operating globally, including in the United Kingdom, Sweden, Denmark, and Australia, and complies with the UK GDPR, EU GDPR, and Australia's Privacy Act 1988.
3. What types of personal data do we process?
We may process the following types of personal data from you:
We process personal data such as your name, address, gender, date of birth, public profile photo, email address, phone number, social media accounts, website, agent or manager details if applicable, brand collaborations, contract details, followers, engagement statistics, assumed target groups, performance metrics of marketing campaigns, payment details, tax identification number, and business registration details. If you are a potential client, we may process publicly available information from social media, websites, or information provided directly by you.
4. How do we collect your personal data?
We obtain your data from multiple sources, including direct communication from you or your agent, publicly available information on social media or websites, and third-party service providers such as analytics platforms and marketing agencies.
5. Why do we process your personal data?
We process your personal data to manage and maintain our client network, contact influencers for potential collaborations, propose marketing campaigns to influencers, conduct market research and audience analysis, ensure compliance with legal and contractual obligations, and measure the effectiveness of marketing campaigns.
6. What are the legal grounds for processing your data?
Our legal basis for processing your personal data includes contractual obligations if we have an agreement with you, legitimate business interests to manage our network and evaluate campaigns, your consent where required for certain activities, and legal compliance when necessary for tax or regulatory reasons.
7. With whom do we share your personal data?
We may share your data with our clients when proposing potential collaborations or executing marketing campaigns. We also share data with third-party service providers such as marketing agencies and analytics platforms that adhere to strict data protection standards. In certain cases, we may disclose personal data to regulatory authorities if legally required.
8. Will your data be transferred outside the UK, EEA, or Australia?
As we operate globally, your data may be transferred outside the UK, EEA, or Australia. We implement safeguards such as Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Agreement, and compliance measures under Australia's Privacy Act to protect your data.
9. How long do we retain your personal data?
We retain personal data for no longer than necessary. In principle, we store your data for up to two years after the end of our business relationship unless legal obligations require longer retention. Data of potential clients is retained only as long as relevant for possible collaborations.
10. What rights do you have regarding your personal data?
You have the right to request access, correction, or deletion of your personal data. You may also object to processing based on legitimate interests, request data portability, or withdraw consent where applicable. To exercise your rights, contact us at info@digitaliconagency.com.
11. How do we protect your personal data?
We implement appropriate technical and organizational security measures to protect your data against unauthorized access, loss, or misuse, ensuring our systems adhere to industry standards.
12. Who can you contact regarding privacy concerns?
If you have concerns about our data processing, you may contact the relevant data protection authority, such as the UK Information Commissioner's Office, the European Data Protection Board, or the Office of the Australian Information Commissioner. For any questions, contact us at info@digitaliconagenCY.COM
This Privacy Policy was last updated on February 1ST 2025.