Campaign
Dior Beauty
Background
With a long-standing partnership with Dior Beauty, this selection showcases content from the year, highlighting the key moment of the trip to Grasse.
Location
Grasse, France
Participating Talents
@jamilla.strand
@kehaulanisanares
@luanabarron
@lovisaworge
@mia.dickerson
@missebeqiri
@oliviapezzente
@sophiess
Chosen content
DETAILS
A trip to Grasse, France, in May 2024 to celebrate the Miss Dior fragrance. With our long-standing partnership with Dior Beauty, this was a key moment of the year. The trip revealed the process behind Dior's fragrance, showcasing the annual rose harvest in Grasse. Between May and June each year, flower pickers handpick roses, following a tradition passed down for generations. The blooms are then sent to Dior’s perfume factory to be crafted into iconic scents, the ideal setting for creating content.
PROJECTS
