Helwit pop up

magazine and merch launch

ABOUT

Celebrating the launch of HELWIT’s magazine and merch with a pop-up event in London.

DATE

13.03.25

LOCATION

Foreign Exchange News,

22 Leinster Terrace,

London, W2 3ET

SERVICES

Event Management / Guest Management / Creative Direction / Branding and Design / Campaign Coordination / Paid Partnerships

Background

Throughout 2025, DIA has been appointed to lead all communications, events, and talent partnerships across the UK and Nordics for HELWIT. To kick off the year, we hosted a pop-up event celebrating the launch of their magazine "Grown-Up Times" and merch collection.

DETAILS

For the pop-up, we transformed Foreign Exchange News in Bayswater into a full HELWIT experience, complete with branded elements, merch displays, and shelves lined with newspapers. Throughout the day, we welcomed over 100 guests that dropped in to enjoy freshly brewed coffee, delicious pastries, and explore the collection and magazine.